different font styles

How can tobacco brands prepare for the worst?

If there’s no stipulation on length of name, could you get away with a very long one? Consumers would need a way of shortening it to ask for the product – perhaps an acronym? The name could even change regularly, while the initials remain the same. A brand could be known as RBT, but rotate names used on pack such as - "Remembering Better Times", "Raw But True", "Real Bad Trip" , "Rather Boring Typography" or "Renegade Blood Toxin". Extra-shiftily, could the (fictional) owners of RBT launch and market a non-tobacco product with a long name that becomes the acronym RBT, this new product sharing the personality of the cigarette brand. If all you can feature on pack is name and variant, then it pays to make the variant descriptor as evocative as possible. Are they just Slims, or could there be different styles of slim? A Chicago Slim, The Vegas Strip, The Sydney Slim? Or could a brand trademark and communicate a particular drying technique, provenance or style of manufacture? However it's described, the variant should echo the personality of the brand. It’s stated that packaging rules apply to ‘any thing (other than a tobacco product) placed inside the packaging of tobacco products’. This could leave manufacturers free to brand the actual cigarettes. A distinctive butt could act as a mini billboard in an ash tray - the perfect place for the target market to see it. Watermarking the cigarettes would also help combat the increased chances of counterfeiting the new bill will encourage. Right now tobacco companies should be doing all they can to give their brands a final boost going into a potential ban, to help them last a little longer. One way may be by getting long-lasting promotional cigarette cases (or objects that can be used as cases) with some hint of branding into user’s hands, a lasting memento of a dying brand. But what if a cigarette brand could own that colour before everyone else was forced to use it? Redesigning all their packs and promotional materials into it ahead of the change. They could give the colour a sexier name, much in the way that British Racing Green is just a shade of myrtle. By the time everyone else has been forced into using it, the shade will already be synonymous with a single brand. Anyway, enough theorizing. There's a very good chance the tobacco companies will prove the Plain Packaging Bill to be illegal. Rather than risk millions of dollars of tax-payers money in lawyers fees, the government will just back down and nail a big 'Do Not Disturb' sign on the door. No doubt that’ll be my cue to become a lobbyist.

Writing email on iPhone with different font styles ... - winandmac.com

Sending email on iPhone will never get bored again. Developer Ryan has released the Rich Text for Mail few days ago. It allows users to customize the email with different font styles and size simply by highlighting and select from the menu. As you may expect, it requires jailbreaking and Action Menu is also required. Rich Text for Mail is sold at US$4.99 in Cydia while Action Menu is completely free.

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